Today, we’re proud of how far we’ve come to build a business that makes a real difference in our community. Our concept started as a cash back model, where our customers received cash back by shopping through our site.
We formed Global Online Shopping in 2013 and built a customised version of this model to better meet the needs of Australian shops, consumers and businesses.
This included securing a 5% discount on pre-purchased eCards at both Woolworths and Coles, which helped families save between $50 and $100 per month on groceries, petrol, beer and wine.
While the cash back model made sense in theory, we discovered that it didn’t really interest customers. It took at least 3 months to receive the cash back and, in the modern world of instant gratification, customers were not prepared to wait